Archaic
Case study
Archaic was a brand designed for modern China, produced by a traditional client. With a target demographic of modern city goers, I was responsible for the design and development of a fresh Brand, Product and Website.
A brand
With a timeframe of 2 weeks I developed a brand strategy and brand identity for Archaic
A product
Following the brand design I began designing a series of products for a Chinese New Year gift pack. Included are a product brochure and product packaging for various items.
Product Packaging
The external product packaging went through various designs with the final design seen parallel – included in the package was tofu, rice cakes and ‘tea egg’ which was a rough translation meaning eggs boiled in tea.
A website
My final weeks in Shanghai were spent designing a website for the Archaic Exhibition. The project went through the stages of Discovery, Wireframing and Design. Unfortunately due to COVID-19 my internship was cut short and I was brought home early.
