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A mockup of a jar of tofu with the words 'Experience Jintan' and 'Tofu on it' Various words are written on it in Mandarin.


Case study

Archaic was a brand designed for modern China, produced by a traditional client. With a target demographic of modern city goers, I was responsible for the design and development of a fresh Brand, Product and Website.

A brand

With a timeframe of 2 weeks I developed a brand strategy and brand identity for Archaic

A product

Following the brand design I began designing a series of products for a Chinese New Year gift pack. Included are a product brochure and product packaging for various items.

Product Packaging

The external product packaging went through various designs with the final design seen parallel – included in the package was tofu, rice cakes and ‘tea egg’ which was a rough translation meaning eggs boiled in tea.

A website

My final weeks in Shanghai were spent designing a website for the Archaic Exhibition. The project went through the stages of Discovery, Wireframing and Design. Unfortunately due to COVID-19 my internship was cut short and I was brought home early.